Guiding a Fintech Startup
The Client
A fintech startup aiming to expand its secure payment platform into the Polish market. The client needed to swiftly gain regulatory approval, establish operations, and build an infrastructure compliant with both Polish and EU financial regulations.
Our Solution: Comprehensive Regulatory Compliance & Market Entry Strategy
To help the client navigate the complexities of entering the Polish market, we developed a holistic plan covering licensing, operational support, and market positioning.
The Challenge: Entering a New Market Under Tight Deadlines
Launching a fintech product in a new country can be daunting, especially when facing stringent local and EU regulatory requirements. The startup’s goals included:
- Securing the necessary license to operate legally.
- Establishing an operations hub to manage customer service and compliance.
- Developing partnerships with Polish financial institutions.
- Crafting a targeted market launch campaign to drive user adoption.
The Solution: A Three-Pronged Strategy
Licensing & Compliance
- Assisted the client in acquiring a Small Payment Institution (SPI) license, ensuring they were fully compliant with Polish and EU financial regulations.
Operational Setup
- Established a centralized operations center in Warsaw, offering a seamless infrastructure for customer service, regulatory adherence, and business processes.
Market Entry & Growth
- Forged strategic partnerships with local banks and financial institutions to expand the range of services offered to customers.
- Launched a targeted marketing campaign that helped the payment platform gain quick traction and build brand recognition in Poland.
The Results: Achieving Regulatory Compliance and Market Success
- Regulatory Approval: The client achieved compliance swiftly, allowing them to launch on schedule.
- Rapid User Growth: A user base of over 120,000 was established within the first year, marking a successful market entry.
- Strategic Positioning: Through our support, the client secured a strong foothold in the Polish fintech market, paving the way for future growth.
By providing thorough guidance and expertise, we ensured that the client's expansion into the Polish market was not just compliant but also highly successful, leading to rapid adoption and sustainable growth.